Vision & Values

Our Vision

We are in the business of farming. The business is built upon three fundamental pillars:

Unqualified integrity
The most competent, engaged team
The most productive, secure land base in the industry

We are not constrained by paradigms or popular wisdom. We will achieve profitability and respect through key strategic alliances, "leading edge" management, "next generation" niche production and marketing, and through an intrinsic understanding and utilization of information.

There is mutual benefit between business and family interests. The business provides for essentials, comfort, education, and personal fulfillment for family. We recognize that quality of life is a priority while maintaining a healthy, safe environment. Key team members have a vested interested in the business, deriving fun, fulfillment, and personal growth from the business.

Our Defining Values
We are committed to our defining values. They shape our work culture and define the character of our team. These values guide our decisions and behaviors - individually, within our teams, and with our customers.

Integrity

Be consistent, honest, and just. Keeping to one's word, promises, agreements, and commitments is of the utmost importance. Be truthful with employees, each other, customers, and suppliers.

Family

Family is vital to all involved. There is a mutual benefit between personal success and a fulfilling family life.

Teamwork

Working together is enjoyable and enriching. Working together makes things better.

Continuous Improvement

There's always opportunity for growth and improvement. The objective is that the farm and all individuals develop and thrive.

Leadership

We each think, act, and take responsibility. Courage to take initiative results in a better outcome.